How to use: Give each line 1 point for a solid “yes.”

Add up the Score column (Notion ➜ “Sum”) to see where you land.

Criterion Score (0 / 1) Notes / Evidence
ICP Evidence on Paper – Three real customers match ICP with quantified value captured.
Message–Market Proof – ≥20 % reply/interest on ≥1 variant (<300 sends).
Clean, Enriched Lead Lists – All contacts verified (<2 % invalid) + firmographic & trigger data.
Deliverability Hygiene Dialed-In – Domain warmed ≥30 days; SPF, DKIM, DMARC; weekly checks logged.
Personalisation Workflow – Unique first-line context for ≥80 % of contacts in <60 s.
Sequencing Logic Documented – Cadence, channels, branches mapped in an SOP.
Metrics Dashboard Live – Open → Reply → Meeting → Opportunity tracked in real time.
Rapid Reply Handling – Objection templates ready; median response <4 h.
Compliance & Consent Covered – CAN-SPAM / CASL / GDPR compliant; opt-out automation works.
Capacity to Iterate Weekly – 1 h blocked weekly to review results and ship new tests.

Scoring Guide

Total Score Stage Guidance
0-3 ❄️ Deep Freeze Stay founder-led; run micro-tests, fix fundamentals first.
4-6 🌱 Ready to Sprout Use Skyp guardrails while you mature process.
7-8 🚀 Scale-Up Candidate Add SDR capacity; keep weekly test cycles.
9-10 🏆 Outbound Ops Athlete Double send-volume monthly; layer new channels.

14-Day Score Booster Plan

  1. Patch Deliverability First – Verify DNS; begin a gradual warm-up (Skyp auto-ramps volume).
  2. Nail One High-Intent ICP – Slice list to top 20 % ICP fit; craft hyper-specific pain framing.
  3. Steal & Tweak a Proven Sequence – Start with Skyp’s 3-touch founder-to-founder template.
  4. Set a Tuesday Metrics Ritual – 30 min to kill laggards, double-down winners.

Created by Skyp.ai Outbound Lab